{"id":5720,"date":"2016-10-20T10:30:04","date_gmt":"2016-10-20T08:30:04","guid":{"rendered":"http:\/\/www.visureitalia.com\/smartfocus\/?p=5720"},"modified":"2020-02-12T10:21:23","modified_gmt":"2020-02-12T09:21:23","slug":"il-mercato-online-ecommerce-nel-2016-segna-18","status":"publish","type":"post","link":"https:\/\/www.visureitalia.com\/smartfocus\/il-mercato-online-ecommerce-nel-2016-segna-18\/","title":{"rendered":"Il mercato online eCommerce nel 2016 segna +18%"},"content":{"rendered":"<p>L&#8217;<strong>Osservatorio ECommerce B2C<\/strong>&nbsp;ha diffuso oggi&nbsp;i dati sul trend di crescita del mercato online del eCommerce in Italia. Il <strong>2016<\/strong> ha segnato una crescita estremamente positiva pari al <strong>18%<\/strong>&nbsp;ed un valore di vendite di <strong>20 miliardi<\/strong> di euro.&nbsp;Le vendite di <em>servizi<\/em> <em>on line<\/em> sono pari a <strong>10,6 miliardi<\/strong> mentre i <em>prodotti<\/em> valgono <strong>9 miliardi<\/strong>.<\/p>\n<p><!--more--><\/p>\n<div id=\"attachment_5723\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5723\" class=\"size-medium wp-image-5723\" src=\"http:\/\/www.visureitalia.com\/smartfocus\/wp-content\/uploads\/2016\/10\/ecommerce-online-visureitalia-500x424.jpg\" alt=\"Mercato online eCommerce\" width=\"500\" height=\"424\"><p id=\"caption-attachment-5723\" class=\"wp-caption-text\">Mercato online eCommerce<\/p><\/div>\n<p>Gli acquisti on line da <em>smartphone<\/em> sono cresciuti del <strong>63%<\/strong> con un totale di <strong>3,3 miliardi<\/strong> di euro nel 2016. Il settore preponderante \u00e8 ancora il <em>Turismo<\/em> (<strong>+10%<\/strong>). Seguono <em>Informatica e elettronica<\/em> (<strong>+28%<\/strong>) ed <em>abbigliamento<\/em> (<strong>+27%<\/strong>). I settori emergenti sono il <em>Food<\/em>, <em>Arredamento<\/em> e <em>Giocattoli<\/em> e rappresentano un valore di vendite di <strong>1,5 miliardi<\/strong> con una crescita massima del <strong>50% <\/strong>Il Confronto con il mercato on line di altri paesi \u00e8 ancora lontano. In Francia, Germania e Regno Unito i valori sono fino a&nbsp;4 volte superiori a quelli del mercato online italiano.<\/p>\n<h2>La composizione del mercato online eCommerce in Italia<\/h2>\n<p>Il settore dei <em>servizi<\/em> rappresenta ancora la quota pi\u00f9 importante (<strong>54%<\/strong> del totale) ma il dato pi\u00f9 significativo \u00e8 rappresentato dalla tasso crescita delle vendite di <em>prodotti<\/em> on line pari a <strong>+32%<\/strong>.<\/p>\n<h3>Servizi on line<\/h3>\n<p>Il settore dei servizi \u00e8 rappresentato principalmente da <em>Assicurazioni<\/em>, <em>Eventi<\/em>, <em>Turismo<\/em>, <em>Trasporti<\/em>, <strong>Ricariche prepagate<\/strong>. Nel complesso vale <strong>10,6 miliardi<\/strong> con un totale di <strong>45 milioni<\/strong> di ordini online ed un valore medio di acquisto di 236 euro. Tra questi il <strong>Turismo<\/strong> (hotel, trasporti, autonoleggi) \u00e8 ancora il settore trainante. Il totale delle vendite nel 2016 \u00e8 stato pari a a <strong>8561 mln<\/strong> e da solo rappresenta il <strong>44%<\/strong> della domanda totale di servizi.<\/p>\n<h3>Prodotti on line<\/h3>\n<p>I prodotti acquistati online sono stati <strong>120 mln<\/strong> nel 2016 con un importo medio di 73 euro<\/p>\n<ul>\n<li><em>Informatica<\/em> ed <em>elettronica di consumo<\/em>: vendite pari a 2.932 mln&nbsp;ed una quota del 15% sul totale delle vendite<\/li>\n<li><em>Abbigliamento<\/em>: vendite pari a 1.898 mln&nbsp;quota del 10% con un trend di crescita rispetto al 2015 di <strong>+27%<\/strong><\/li>\n<li><em>Editoria<\/em>: vendite pari a 687 mln, trend di crescita <strong>+16%<\/strong><\/li>\n<li><em>Arredamento<\/em>: 652 mln, trend di crescita in assoluto pi\u00f9 rilevante <strong>+48%<\/strong><\/li>\n<\/ul>\n<p>Nel 2016 gli <strong>acquirenti italiani<\/strong> che hanno effettuato almeno un acquisto online sono stati 19 milioni e sono cresciuti del <strong>7%<\/strong> rispetto al 2015. I consumatori abituali con un acquisto mensile sono invece 12,9 milioni e rappresentano il 91% della domanda totale. Mediamente, un consumatore online abituale spende circa 1382 all&#8217;anno. Numeri importanti per il mercato italiano ma ancora molto lontani da mercati pi\u00f9 consolidati. Basti pensare che i consumatori on line in <strong>Francia<\/strong> sono 41 mln, nel <strong>Regno Unito<\/strong> 48 mln e svetta su tutti la <strong>Germania<\/strong> con 55 milioni di web shopper.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;<strong>Osservatorio ECommerce B2C<\/strong>\u00a0ha diffuso oggi\u00a0i dati sul trend di crescita del mercato online del eCommerce in Italia. Il <strong>2016<\/strong> ha segnato una crescita estremamente positiva pari al <strong>18%<\/strong>\u00a0ed un valore di vendite di <strong>20 miliardi<\/strong> di euro.\u00a0Le vendite di <em>servizi<\/em> <em>on line<\/em> sono pari a <strong>10,6 miliardi<\/strong> mentre i <em>prodotti<\/em> valgono <strong>9<\/p>\n","protected":false},"author":10,"featured_media":5724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[833],"tags":[262,263,255,966,967,968],"class_list":["post-5720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-acquisti-online","tag-crescita-spesa-online","tag-documenti-online","tag-ecommerce","tag-on-line","tag-ricariche-prepagate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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