{"id":17392,"date":"2020-08-04T19:19:35","date_gmt":"2020-08-04T17:19:35","guid":{"rendered":"https:\/\/www.visureitalia.com\/smartfocus\/?p=17392"},"modified":"2026-04-22T11:28:29","modified_gmt":"2026-04-22T09:28:29","slug":"6-strategie-social-concessionari-automobili","status":"publish","type":"post","link":"https:\/\/www.visureitalia.com\/smartfocus\/6-strategie-social-concessionari-automobili\/","title":{"rendered":"6 strategie social per i concessionari di automobili"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Quali sono le 6 strategie social per i concessionari di automobili con cui implementare la propria attivit\u00e0 di marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un recente studio sulle tendenze dei social media di Digital Air Strike ha rivelato che gli acquirenti di auto, per il terzo anno consecutivo, hanno classificato i social network come i mezzi principali che possono essere utilizzati dai concessionari d\u2019auto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo studio, basato sui risultati della ricerca di 2.000 acquirenti di auto, ha rilevato che circa il 75% degli acquirenti di automobili affermano che la ricerca su Internet, inclusi i social media e i siti di recensioni, \u00e8 stata il mezzo pi\u00f9 utile nella scelta di un concessionario di automobili.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media per i concessionari automobilistici. Come i social media possono aiutare i concessionari d&#8217;automobili!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando si tratta di acquisti d\u2019auto, i social media sono uno dei principali fattori di influenza nel processo decisionale di un acquirente. Al giorno d\u2019oggi la maggior parte dei marketer comprende che i siti social dovrebbero essere integrati in qualche modo in una strategia di marketing. Per alcuni, potrebbe trattarsi semplicemente di una pagina Facebook e di pubblicare contenuti o immagini, mentre altri, preferiscono avere un approccio all\u2019uso del social marketing completamente integrato per generare contatti e interagire con i clienti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6 strategie social per i concessionari di automobili:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook ADS. Inserisci annunci per raggiungere le persone che hanno indicato di essere interessate all\u2019acquisto di un&#8217;auto. Puoi restringere queste selezioni alle aree geografiche vicino alla tua concessionaria, al tipo di veicolo, al genere, e agli interessi dei consumatori.<\/li><li>Usa Twitter per stimolare le vendite.La ricerca di <strong>Marketshare<\/strong> ha scoperto che Twitter ha il potenziale per generare vendite di auto per 716 milioni di dollari.<\/li><li>Market to Millennials su Instagram. Un sondaggio di Facebook ha scoperto che i <strong>millennial<\/strong> stanno lasciando Facebook e stanno rivolgendo la loro attenzione su Instagram. Instagram, utilizzato principalmente su dispositivi mobili, \u00e8 interamente dedicato alla condivisione e al caricamento di foto e video.<\/li><li>Video marketing con YouTube. Secondo Force Marketing, l&#8217;84% degli acquirenti di auto prevede di guardare video illustrativi d\u2019auto la prossima volta che dovranno acquistare un mezzo. I consumatori di automobili cercano informazioni, confronti tra modelli, caratteristiche di sicurezza, dispositivi connessi. Inserisci i video caricati su youtube incorporando i contenuti anche sul sito Web.<\/li><li>Aggiungi Pinterest alla tua strategia sociale. Pinterest \u00e8 un ottimo strumento per l&#8217;industria automobilistica. Pinterest \u00e8 un ottimo strumento per costruire la tua presenza SEO condividendo landing page, immagini del tuo inventario o rilanciando post sul blog.<\/li><li>Raccontare storie attraverso i social media Non \u00e8 pi\u00f9 sufficiente pubblicare e trasmettere contenuti, i social media riguardano la connessione umana. Lo <strong><em><a href=\"https:\/\/www.visureitalia.com\/smartfocus\/blog-immobiliare-i-consigli-di-visureitalia-per-avere-successo-con-un-blog-immobiliare\/\">storytelling<\/a><\/em><\/strong> sui siti social \u00e8 un modo perfetto per interagire con un pubblico predefinito. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Fonte: <a href=\"https:\/\/forcemktg.com\/\" target=\"_blank\" aria-label=\"undefined (apri in una nuova scheda)\" rel=\"noreferrer noopener\">Force Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quali sono le 6 strategie social per i concessionari di automobili con cui implementare la propria attivit\u00e0 di marketing? Un recente studio sulle tendenze dei social media di Digital Air Strike ha rivelato che gli acquirenti di auto, per il terzo anno consecutivo, hanno classificato i social network come i mezzi principali che possono essere [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":17395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[706],"tags":[2220],"class_list":["post-17392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-come-fare-per","tag-guide-smart"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 strategie social per i concessionari e gli autosaloni<\/title>\n<meta name=\"description\" content=\"Quali sono le 6 strategie social per i concessionari di automobili con cui 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