{"id":1713,"date":"2014-11-27T12:45:19","date_gmt":"2014-11-27T11:45:19","guid":{"rendered":"http:\/\/www.visureitalia.com\/smartfocus\/?p=1713"},"modified":"2021-09-04T13:09:09","modified_gmt":"2021-09-04T11:09:09","slug":"come-cambia-lagente-immobiliare-i-social-network","status":"publish","type":"post","link":"https:\/\/www.visureitalia.com\/smartfocus\/come-cambia-lagente-immobiliare-i-social-network\/","title":{"rendered":"Come cambia l&#8217;agente immobiliare con i social network"},"content":{"rendered":"<h4>La comunicazione sui social network ha cambiato molte professioni. Ecco come si trasforma quella dell&#8217;agente immobiliare.<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1718\" src=\"http:\/\/www.visureitalia.com\/smartfocus\/wp-content\/uploads\/2014\/11\/agente-immobiliare-social-network-1024x680.jpg\" alt=\"agente immobiliare social network\" width=\"625\" height=\"415\" srcset=\"https:\/\/www.visureitalia.com\/smartfocus\/wp-content\/uploads\/2014\/11\/agente-immobiliare-social-network-1024x680.jpg 1024w, https:\/\/www.visureitalia.com\/smartfocus\/wp-content\/uploads\/2014\/11\/agente-immobiliare-social-network-500x332.jpg 500w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>Semplificano la comunicazione, accorciano le distanze e facilitano gli scambi di opinione. I social network hanno dato una forte spinta a molte professioni, non solo quelle strettamente correlate con la comunicazione. Ecco come sono diventati uno strumento imprescindibile per l&#8217;<strong>agente immobiliare<\/strong>.<\/p>\n<h2>L&#8217;agente immobiliare e i social network<\/h2>\n<p>Sempre pi\u00f9 spesso, gli agenti immobiliari usano i <strong>social network<\/strong> per raggiungere i clienti, promuovere servizi e costruire una reputazione professionale, proprio come fa la maggior parte dei brand oggi.<\/p>\n<p>Fin qui, nulla di nuovo. Il vero cambiamento, si nota per\u00f2 nella capacit\u00e0 che hanno avuto di sfruttare la rete per confrontarsi, scambiarsi idee e opinioni e migliorare il proprio standard lavorativo. In una parola: di fare gruppo.<\/p>\n<h2>Gruppi e blog: l&#8217;agente immobiliare dal virtuale al reale<\/h2>\n<p>A dimostrarlo, \u00e8 stato l&#8217;evento che si \u00e8 tenuto a Roma alla fine di ottobre nato dal blog e dal gruppo Facebook &#8220;<span style=\"text-decoration: underline;\"><strong><a title=\"Sei un agente immobiliare se... \" href=\"https:\/\/www.facebook.com\/groups\/seseiunagenteimmobiliare\/?fref=ts\" target=\"_blank\" rel=\"noopener noreferrer\">Sei un agente immobiliare se&#8230;<\/a><\/strong><\/span>&#8220;. A spiegarne il fenomeno, il fondatore Raffaele Racioppi, professione formatore e consulente aziendale, collaboratore di moltissime reti immobiliari e di mediazione creditizia: &#8220;Il gruppo era nato per scambiarsi esperienze di lavoro e per raccontarsi episodi curiosi della nostra attivit\u00e0. Con il tempo, per\u00f2, si \u00e8 evoluto: sono nate discussioni intorno alla necessit\u00e0 di cambiare la figura dell&#8217;agente immobiliare, sono emerse proposte e discussioni aperte intorno a temi centrali per la professione del futuro, come la condivisione degli incarichi e l&#8217;uso delle nuove tecnologie&#8221;.<\/p>\n<p>Con l&#8217;aumentare della popolarit\u00e0 del blog, \u00e8 cresciuta anche la consapevolezza che gli agenti immobiliari devono fare gruppo, perch\u00e9 sono i soli ad avere a disposizione i dati reali del mercato immobiliare, in <strong>crescita nell&#8217;ultimo trimestre<\/strong>. L&#8217;idea di incontrarsi a Roma, \u00e8 nata proprio per confrontarsi su temi importanti nel settore, come la creazione di regole e modelli innovativi da condividere a partire dalle associazioni di categoria.<\/p>\n<p><span style=\"color: #ff6600;\"><strong>Leggi anche -&gt;<\/strong> <strong><span style=\"text-decoration: underline;\"><a title=\"Novit\u00e0 per le aste immobiliari con la riforma della Giustizia\" href=\"http:\/\/www.visureitalia.com\/smartfocus\/novita-per-aste-immobiliari-riforma-giustizia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Novit\u00e0 per le aste immobiliari con la riforma della Giustizia<\/a><\/span><\/strong><\/span><\/p>\n<h2>MLS: multiple listing service<\/h2>\n<p>Uno degli argomenti pi\u00f9 sentiti dall&#8217;agente immobiliare dell&#8217;era 2.0 \u00e8 certamente lo sviluppo e la diffusione di modalit\u00e0 di lavoro incentrate sulla collaborazione tra operatori: il <strong><em>multiple listing service<\/em><\/strong> (MLS), basato sulla condivisione di annunci e incarichi.<\/p>\n<p>Come ha spiegato Roberto Barbato, presidente di Frimm (gruppo che ha lanciato MLS Replat, il sistema pi\u00f9 diffuso in Italia) &#8220;usare gli MLS significa innanzitutto potenziare la propria attivit\u00e0. La condivisione \u00e8 un acceleratore di compravendite. Ma per sfruttare al massimo le potenzialit\u00e0 degli MLS bisogna capire che sono uno strumento trasversale. Per questo devono lavorarci pi\u00f9 operatori possibile, alimentando al massimo il flusso di informazioni presenti. In questo senso i diversi sistemi dovranno anche parlarsi fra loro&#8221;.<\/p>\n<p>Importantissimo, nel confronto di Roma, \u00e8 stato il dibattito sui <strong>portali immobiliari<\/strong>, nello specifico quello sulla presenza di annunci di privati che possono concludere compravendite immobiliari senza intermediazioni. &#8220;Escludendo i banner&#8221;, ha precisato Marco Giordano di <span style=\"text-decoration: underline;\"><strong><a title=\"immobiliare.it\" href=\"http:\/\/www.immobiliare.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">immobiliare.it<\/a><\/strong><\/span>, &#8220;i ricavi del portale legati agli annunci dei privati non superano il 2% del totale, contro l&#8217;87% derivante dagli agenti: l&#8217;apertura ai privati, dunque, \u00e8 connessa al fatto che questi generano traffico sul sito&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rapporto con i clienti, eventi nati dai gruppi Facebook e scambi di opinioni: un approfondimento sul lavoro dell&#8217;agente immobiliare, dal virtuale al reale.<\/p>\n","protected":false},"author":11,"featured_media":1717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[192],"tags":[610,193,298],"class_list":["post-1713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-immobiliare","tag-agente-immobiliare","tag-compravendita-immobiliare","tag-mercato-immobiliare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come cambia l&#039;agente immobiliare con i social network<\/title>\n<meta name=\"description\" content=\"Rapporto con i clienti, eventi nati dai gruppi Facebook e scambi di opinioni: un approfondimento sul lavoro dell&#039;agente immobiliare, dal virtuale al reale.\" \/>\n<meta name=\"robots\" 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